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A brand is much more than just a logo—it’s the sum of its values, positioning, and customer relationships. My strategic branding work helps companies define their market position, build customer loyalty, and create sustainable business models. In this section, you’ll find projects where I have developed tailored brand strategies that align with a company’s mission and market goals. These strategies not only help brands enter new markets but also build long-term engagement with their audience.
Building Brands with Purpose and Precision
Abonax AG
Abonax AG
The Abonax Club was founded to build a community of engaged customers, offering exclusive access to energy-related services, marketing support, and event planning. I also developed B2B websites tailored to our customers’ needs, providing them with a platform to manage their marketing and event services efficiently. This approach strengthened customer loyalty and positioned Abonax as a comprehensive service provider.
wave
wave
I developed the brand strategy for wave, positioning its innovative devices that emit natural frequencies to reduce stress and promote well-being. The messaging focused on how wave helps people and animals achieve balance by counteracting negative influences, such as environmental stressors, with ease.
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